PORTFOLIO

BRANDING, MARKETING & WEBDESIGN

Andrea Rodriguez Gallery

Logo design, branding, and web development, including copywriting. Collaboration on merchandise creation and social media strategy. www.andrearodriguezgallery.com

Prague Business Club

Collaboration on website development and project management, including key account management, crafting social media content, and managing public relations. www.businessclub.cz

Barbara Sitar

Collaborating with the artist to create a visually stunning website on the Squarespace platform, involving the compression, resizing, and optimization of over 500 photographs. www.barbarasitar.com

Ameera Academy

Project management of a creative team and financial oversight, including financial analysis. Exited the academy due to low return on investment (ROI).

Southwest Guided Adventures

Company rebranding and website redesign, including the creation of graphic materials. Set up and management of Facebook and Instagram accounts.

Cereus Porter

Website and content editing, including SEO audit and optimization. Conducted keyword research to improve search engine visibility.

Led the creation of a website in collaboration with a graphic designer and a programmer, ensuring seamless design and functionality. Oversaw the printing and publishing process for John’s book, Realizations.

Martina Pražáková

Website structure adjustments. Copywriting for the ‘Self-Discovery through Horses’ page. Event calendar, program brainstorming, and booking system setup.www.martinaprazakova.com

Jitka Mandalam

Website structure, graphics, and menu adjustments. Service categorization and copywriting collaboration. Financial analysis and cost estimation of services. Newsletter campaigns. www.mandalam.cz

RSJ, Naše úroda

Collaboration on branding and website creation for two organic farms. Concept development for an educational organic farm for children. Sales strategy, distribution channels, farmer’s markets, and Community Supported Agriculture (CSA). www.naseuroda.cz

Heart of The Horse Ranch

Structural adjustments and branding: unifying the logo across the website and social media platforms. Collaboration on copywriting. www.heartofthehorse.com

Prague Green City Guide

Collaboration in creating the Prague Green City Guide, including building a distribution network of over 100 locations and achieving sales of more than 3000 books. Cooperation on branding, content, and book publishing and distribution.

How I work

I enjoy contributing to both existing businesses and completely new projects. I am intrigued by the essence of business. With my clients, we start with an entrepreneurial vision, exploring various possibilities, examining competition, and sometimes even redefining products and services. Once we have clarity, it becomes much easier to develop website structures along with content or tailor-made marketing strategies.

1. Research

Definition of goals. Understanding the business.

2. Ways and Means

Build a website on the Wix, Squarespace, or WordPress platform, or modify existing websites.

3. Design and Content

Selecting the right platform and creating or editing content, photos, and graphics.

4. Execution

Website creation, domain integration, and development of marketing and social media presence.

Let’s work together

If you are interested in collaboration, don’t hesitate to contact me. A 30-minute consultation via ZOOM is free of charge.